This is an establishment that clearly displays its values in
all that it does. For example all there product are sitting on very plain white
cubes meaning that the shop has no other detail other than the main products
themselves. This means that as soon as you enter the shop there is nothing but
the purity of the product, you are at no point bombarded with averts and
branding related items. This creates a clutter free shopping experience much
like the clutter free values of the company.
However all company’s need to advertise to sell efficiently,
fortunately Lush has figured out a way to do this without too much upset to the
perfect balance of their store. There are no images or flashy fonts in their
advertising just simply chalk on blackboard style keywords. The keywords are
meant to catch your eye very subtly and once you are interested you can read on
about the deal. The adverts are all just above eye level so you have to
actually look at them to see them meaning that your view isn’t cluttered. The
adverts are also positioned above the items that they relate to so you can
easily find and chose the product for you wisely. I like this sort of store,
its calm and collected and I feel they don’t push you to buy they just help you
along.
Lush have a reputation of selling very good quality handmade
products and due to this the products are expensive. This kind of product is
harder to sell to a larger market and so the kind easy environment is essential
to their success.
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